Custom Content Strategies
By working smart, MPowered helps you develop the most powerful editorial strategy, driving market visibility, SEO efforts and website traffic. An article or white paper not only makes the most of your engineers’ technical input time, but also more easily fuels additional content development. Articles can be supported by blogs and social posts on the same topics; press releases can be customized across multiple vertical markets; and new articles can be created with or without new input. Part of MPowered’s value and skill is delivering your company messages creatively – for different audiences and on a variety of editorial platforms.
Translating Tech for a Global Audience
As writers supporting a global technology community, we blend the languages of English and engineering to ensure superior, technically-accurate materials. Our international clients rely on us to perfect their existing websites and marketing documentation, which may have been too-literally translated from a mother tongue or may present complex technical topics in non-native English. Recognizing that technology concepts often don’t clearly translate, MPowered ensures your messages are conveyed in smooth, natural English, including interpretive foreign language translations that protect the integrity and sophistication of technical concepts.
MPowered views article development, media outreach and news pitching as closely intertwined activities. With many years (ok, decades) of media relations experience, MPowered can readily pitch and negotiate placement of your editorial goods in publications that matter to you and your business reputation. Why not power your technical marketing library with a slate of meaningful editorial placements? Published articles quickly advance your role as a thought leader, and MPowered can help you define and win intelligent, high-value coverage.